• Websites
  • Payments

Is this website genuine? 7 checks before you pay

Short answer

Before you pay a website you haven't used before, check the web address, who runs it, how to contact them, what independent reviews say and what the terms commit you to. Pay by credit card where you can. A padlock in the address bar only means the connection is private; it doesn't mean the business is genuine.

Before you start

Steps

  1. Check the web address carefully

    Look for misspellings, extra words or an unusual ending. Type the address yourself rather than following a link in a text or email.

  2. Find out who runs it

    Look for a company name and number at the bottom of the page or in the terms. Then look the company up on Companies House.

  3. Look for a real way to contact them

    A genuine business gives a phone number, an email address and a postal address. If you're unsure, try calling before you pay.

  4. Read independent reviews

    Search for the business name plus "reviews" and read recent reviews on independent sites, not just the ones on its own website.

  5. Read the terms before you agree

    Check what you're signing up to: whether it's a subscription, any minimum term, how to cancel and how refunds work.

  6. Pay the safest way

    A credit card gives you extra protection under Section 75 for a single item or service costing over £100 and up to £30,000. Debit cards and PayPal have their own dispute processes. Avoid paying a business you don't know by bank transfer.

  7. Notice pressure

    Countdown timers, "today only" prices and messages telling you not to talk to anyone are all reasons to slow down.

Things to be careful about

  • The padlock isn't a seal of approval. Scam websites can have one too.

  • Adverts at the top of search results can be fake. Check the address before you click.

  • Never pay a business you don't know with gift cards, vouchers or cryptocurrency. Genuine companies don't ask for them.

  • Get a second opinion. The free Get Safe Online website checker (opens in a new tab) can help.

If you think you've been scammed

  1. Call your bank straight away

    Call 159, or the number on the back of your card, to reach your bank safely.

  2. Report it

    Report fraud to Report Fraud on 0300 123 2040. In Scotland, call Police Scotland on 101.

  3. Report the website

    You can report a suspicious website to the National Cyber Security Centre (opens in a new tab).

Still stuck?

Not sure whether a website or a payment is genuine? The SmarterBox Limited team can talk it through with you.

Get expert help

SmarterBoxDIY is operated by SmarterBox Limited (company no. 16160532). This guide is general information; menus and options vary by manufacturer and software version.

Scroll to Top